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The build-to-rent business looks poised to take off after Trump exempted this industry from his regulations on large investors.

“The early days of this business was all about one-by-one homeownership. It has moved well away from that,” said Pretium Co-President Stephen Scherr.

Investors were already starting to favor build-to-rent for a few reasons. As homes get more expensive, demand is growing for long-term rentals, especially in pricier suburbs that some buyers can’t’ afford. And concentrated BTR neighborhoods are less expensive for companies to manage than individual homes scattered across different areas.

The build-to-rent model also offers housing investors a line of defense against mounting political attacks accusing them of pricing out individual buyers from the American dream of homeownership.

We are part of the solution. We are building entire communities from the ground up.

Richard RossCEO of Quinn Residences

Read the full article in The Wall Street Journal featuring Quinn Residences’ Richard Ross that addresses President Trump’s recent executive order to restrict large investors from purchasing homes and highlights the importance of the build-to-rent industry and why it has been partially excluded from the president’s order.